February 20, 2024
Top 7 Free Keyword Research Tools for Small Business Owners

No budget to buy a keyword research tool? No problem! Here are the best FREE tools to use to get insights into what your audience might be looking for online 👀 #1 - Overall, keyword research is OVERRATED. You don't need to know how competitive keywords are or how much they are search a […]

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February 15, 2024
The 5 Best Excel Formulas For SEO Beginners

=VLOOKUP It's always the one you lied about knowing during your interviews, but as an SEO you do actually use =VLOOKUP. Why? Well, usually our job involves working with large amounts of data. We have to look after keyword rankings, backlink profiles, website traffic metrics, and keyword volumes. =VLOOKUP enables SEOs to quickly analyze this […]

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January 11, 2024
Learn TikTok SEO for 2024 Like A Gen Z'er

A Millennial's Guide to TikTok SEO and Why I'm Bullish on It This Year What's up fellow kids? For better or for worse, it is the job of an SEO to keep up with the ever-changing culture. We track user behaviors and adjust our marketing strategies accordingly. It is literally our job to be the […]

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December 29, 2023
Why I'm Bullish on TikTok Search in 2024

What's up fellow kids? It's me...a zoomer who thinks that they are hip and keeping up with the latest trends and culture. For better or for worse, it is the job of an SEO to keep up with the everchanging culture. We have to see track user behaviors and adjust our strategies accordingly. Why I'm […]

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December 19, 2023
7 Tips To Make Your Website More Trustworthy in 2024

An SEO's Guide to Give Your Website More Trust Google is all about trustworthiness in 2024 (it's all about EEAT after all). In order to combat AI-generated content, they want to sure they are sending their users to authority websites. If you're not an authority website in the eyes of Google yet, this means it's […]

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December 11, 2023
Get Back to Basics in 2024 with Pillar Pages

A guide for niche bloggers and small business owners on constructing your website around 'pillar pages' Right now, I'm obsessed with organization. Around this time every year, I realize that I have too much junk around the house and I start watching that Marie Kondo Netflix show again. Then, I get even more crap during […]

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December 8, 2023
Click Depth: A Sneaky Way to Improve SEO in 2024

🎶 In the SHALLOW, we're far from the deep end now 🎶 Both in karaoke and SEO, being in the shallow is preferred. What is Click Depth and Why Is It Important to SEO? An underrated part of constructing a website that is SEO-friendly is click depth (also referred to as page depth or crawl […]

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September 14, 2023
Why GoDaddy SEO stinks...

I have been helping a friend out recently. She owns a dental office and had been using Godaddy to get marketing services…in particular SEO. She came to me when I was getting my cleaning saying that she thinks GoDaddy has been ripping her off. I took a look because she’s helped me a lot over […]

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